Cortex
UX Designer (Contract)
Crafting better experiences for building engineers to identify inefficiencies and optimize operations.
02: Cortex Lite
The Problem
Wasted energy, time, and money: Presently, the Cortex-Lite app fails to highlight areas that are potentially wasteful operations. The current experience requires engineering teams to reach out to Cortex for further support.
The Problem
Wasted energy, time, and money: Presently, the Cortex-Lite app fails to highlight areas that are potentially wasteful operations. The current experience requires engineering teams to reach out to Cortex for further support.
The Problem
Wasted energy, time, and money: Presently, the Cortex-Lite app fails to highlight areas that are potentially wasteful operations. The current experience requires engineering teams to reach out to Cortex for further support.
Opportunity
Generate insights to increase autonomy: Find ways to give engineering teams insights into where they might be overusing energy.
Opportunity
Generate insights to increase autonomy: Find ways to give engineering teams insights into where they might be overusing energy.
Opportunity
Generate insights to increase autonomy: Find ways to give engineering teams insights into where they might be overusing energy.
Customer Journey Map
Stage 1
Awareness /
Awareness
Stage 2
Consideration /
Consideration
Stage 3
Decision /
Decision
Stage 4
Continuation /
Continuation
OBJECTIVE
OBJECTIVE
Become alerted as to an spike in energy usage
Become alerted as to an spike in energy usage
Understand why this might have happened
Understand why this might have happened
Take action based on Cortex recommendation
Take action based on Cortex rec
Change behavior going forward
Change behavior going forward
ACTIONS
ACTIONS
View alert notification
View alert notification
Consider weather and occupancy
Consider weather and occupancy
Set a different start-up or turndown time
Set a different start-up or turndown time
Adjust future start-up / turndown times
Adjust future start-up / turndown times
TOUCHPOINTS
TOUCHPOINTS
Cortex app, email, phone notifications
Cortex app, email, phone notification
Utility bill, occupancy data, weather data
Utility bill, occupancy data, weather data
Building Management Software (BMS)
Building Management Software (BMS)
Building Management Software (BMS)
Building Management Software (BMS)
EMOTION
EMOTION
😣
Frustrated
Frustrated
🤔
Curious
Curious
🫡
Hopeful, Determined
Hopeful, Determined
😌
Relaxed, Confident
Relaxed, Confident
PAIN POINTS
PAIN POINTS
Alert fatigue, confusion
Alert fatigue, confusion
Circumstances out of control, meter issues
Circumstances out of control, meter issues
Understanding what actions to take and why
Understanding what actions to take and why
Time, old habits, seasonal shifts
Time, old habits, seasonal shifts
SOLUTIONS
SOLUTIONS
Clearly display alert by day and time, prioritize alerts
Clearly display alert by day and time, prioritize alerts
Provide as much context as possible to help with investigation
Provide as much context as possible to help with investigation
Provide clear and reasonable calls to action
Provide clear and reasonable calls to action
Give consistent positive feedback
Give consistent positive feedback
Designs
The buttons on each card map to an insight icon on the graph below. Insights — observations based on either similar buildings or historical data — are available for every time frame.
Designs
The buttons on each card map to an insight icon on the graph below. Insights — observations based on either similar buildings or historical data — are available for every time frame.
Designs
The buttons on each card map to an insight icon on the graph below. Insights — observations based on either similar buildings or historical data — are available for every time frame.
Designs
The buttons on each card map to an insight icon on the graph below. Insights — observations based on either similar buildings or historical data — are available for every time frame.
0
Clicking on an insight icon opens a dialog with details about the insight. Users can comment to provide context and communicate with internal and Cortex staff.
0
Clicking on an insight icon opens a dialog with details about the insight. Users can comment to provide context and communicate with internal and Cortex staff.
0
Clicking on an insight icon opens a dialog with details about the insight. Users can comment to provide context and communicate with internal and Cortex staff.
0
Clicking on an insight icon opens a dialog with details about the insight. Users can comment to provide context and communicate with internal and Cortex staff.
0
Users are greeted with an overview of their past 24 hours of energy use.
0
Users are greeted with an overview of their past 24 hours of energy use.
0
Users are greeted with an overview of their past 24 hours of energy use.
0
Users are greeted with an overview of their past 24 hours of energy use.
0
Cards include calls to action allowing users to drill into specific data or view newly generated insights.
0
Cards include calls to action allowing users to drill into specific data or view newly generated insights.
0
Cards include calls to action allowing users to drill into specific data or view newly generated insights.
0
Cards include calls to action allowing users to drill into specific data or view newly generated insights.
Impact
100%
100%
100%
100%
Renewed contracts with enterprise clients
3x
3x
3x
3x
Increase in daily app usage
85%
Decrease in customer support calls
