Workbrew
2024
overview
I joined Workbrew — a software delivery platform for Homebrew — in developing their brand, designing and building their website and creating brand materials.
methods & Tools
Branding, Graphic Design, UX Design
Figma, Framer
MOODBOARDS
After exploratory interviews with the Workbrew team where we identified the brand’s primary audience, brand values, and existing positioning + messaging, I developed the following mood boards illustrating possible directions for the new brand.
The Workbrew brand needs appeal to the things that users love about Homebrew — the informal and approachable energy — while also engaging enterprise clients.
Retro-futurist
Personified Tech
Architectural / Visionary
Custom illustrations
The direction we chose speaks to the DIY vibe of Homebrew — featuring familiar patterns and imagery (pixels, “retro” icons, commands, etc.) — with a clean, welcoming feel.
