Vetted
2022
overview
Vetted is a wellness pet wellness clinic and digital care plan that supports pets and pet parents in living their pet's best life.
methods
Art Direction, Copy writing
opportunity
Vetted was looking for a way to honor pride month in a way that felt authentic and relevant to the Vetted brand, and also went beyond typical corporate pride celebrations.
I worked with photographer Marissa Alper on a campaign capturing, documenting, and sharing the bonds between queer people and their pets.
campaign
Many queer and trans people have experienced anything from tensions and misunderstandings, to outright rejection from our biological families.
Friendships and communities take on a more crucial role in the lives of queer and trans people; our friends consistently show up for us the way a biological family would.
Often pets are a part of this family that we chose. Our pets are one of the simplest and purest examples of unconditional love — they remind us daily how much we mean to them through snuggles, wags, slow blinks, and just wanting to be near us. Not only do our pets show us love and remind us of our worth daily, but caring for them can bring a sense of purpose to our lives, which especially resonates during challenging times.
